About Me

My journey in the dynamic world of ​communications has been shaped by hands-​on experience in content creation, public ​relations, brand partnerships, and influencer ​marketing. D​uring my time at Edgewell Personal Care, I ho​ned my skills in developing and executing co​mpelling campaigns, as well as managing me​dia relations. Additionally, my roles have al​lowed me to dive deep into consumer en​gagement and event coordination.

I played a key role in organizing Hawaiian Tropic's ​Glow-Up Staycation, their first major brand ​event, at the Williamsburg Hotel. Designed to ​highlight the new Sheer Touch Serum and other ​products, this event marked a significant shift in ​Hawaiian Tropic's branding from tanning oil to ​skincare. I managed the selection and contracting ​of New York influencers, balancing a full college ​schedule while working within budget ​constraints. My contributions included choosing ​influencers for various content formats and ​helping create a Hawaiian-themed ambiance on a ​Brooklyn rooftop. The event was a huge success, ​boosting sales and transforming the brand's ​image.

One of my most impactful projects was the Back-to-​School campaign for Wet Ones, coinciding with the ​cold and flu season. As one of the two in-house PR ​professionals for Wet Ones, I spearheaded this ​campaign, identifying 20 relevant editors from ​MuckRack based on their past coverage, as well as ​notable influencers and celebrity fans like Shay ​Mitchell and Bethenny Frankel. I sourced and ordered ​all supplies for our gifting packages, which included ​bento boxes, and constructed and shipped 40 of these ​packages. I also pitched the campaign to the editors ​and ensured all coverage was reposted on social media. ​The campaign resulted in a large engagement increase ​the following month, highlighting its success through ​comprehensive media coverage reports.